Book Report: Predictably Irrational
Why do we do what we do? Well, why not.
This book explores a lot of the decisions we make from day to day from a rigorously experimental perspective. While it doesn’t always answer the “Why”, it can frequently tell you how much, or at least confirm your suspicions. Is “Free” really better then cheap? (Yes!) How much better? Are we more likely to lie or cheat in order to get a coupon or in order to get cash? Should you offer your neighbor $20 to bring in your mail while you are out of town, or should you bake them cookies?
While the experiments are rigorous, the language is easy to read and relatively humorous. Definitely worth checking out.
Note: it appears that amazon.com has decided that folks shouldn’t link to the Kindle versions of books (or at least this version). I got it for $9.99.