Book Report: Predictably Irrational
Posted on: Friday, May 22nd, 2009 in: BooksWhy do we do what we do? Well, why not.
This book explores a lot of the decisions we make from day to day from a rigorously experimental perspective. While it doesn’t always answer the “Why”, it can frequently tell you how much, or at least confirm your suspicions. Is “Free” really better [...]